YETI Cycles
This project was designed to create a concept collection line around Yeti Cycles new special projects bike for Richie Rude. This collection highlights narrative by redesigning the graphics of the bike/kit to more accurately reflect Rude’s story and refocus the design it back to the athletes it was made for.
Richie Rude Collection
Deliverables: Brand Identity, Bike Frame, Jersey, Pants, Gloves, Merchandise, Research
Research and Process
Photo research.
